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Joint Policy Committee
on Broadcast Talent Union
Relations | ||
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JOINT NEWS
RELEASE FOR
IMMEDIATE RELEASE | ||||
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Unions, Advertising Industry to
Meet on April 8 Parties
Agree to Consider a Joint Study on Alternate
Compensation Models for Commercials New York and
Los Angeles (Thursday, April 6, 2006) – The advertising industry’s Joint
Policy Committee on Broadcast Talent Union Relations (JPC) and
representatives of Screen Actors Guild (SAG) and the American Federation
of Television and Radio Artists (AFTRA) will meet on Saturday, April 8, it
was jointly announced today by both parties. The focus of
the meeting will be to consider commissioning a joint study of alternate
methods to compensate performers for their participation in commercials
that appear on television and radio as well as in the growing array of new
media. Should the
JPC and the unions agree, the study will be conducted by an independent
consultant with experience in television, radio, and labor relations, with the
resulting approaches to be considered in the bargaining process between
the advertising industry and the unions on new Commercials contracts.
These
contracts currently expire on October 29, 2006. However, the parties have also agreed
to consider an extension of the contract to enable completion and review
of such a comprehensive study, should more time be
needed. The payment
structures in the current collective bargaining agreements have been
developed over the last 60 years. But with the opportunities presented by
digital technology to reach consumers in new ways, both parties have
recognized that a study analyzing adaptability of this technology to those
structures would be particularly useful at this
time. —30— | ||||
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Press
Contacts: John Hinrichs AFTRA (323) 634-8115 jhinrichs@aftra.com |
Seth Oster Screen Actors Guild (323) 549-6872 soster@sag.org |
Lesley Weiner CooperKatz &
Company (212) 455-8079 lweiner@cooperkatz.com | ||
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